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Stafford County, KS
Brown to the Back

Stafford County, KS

Part of the Great Bend, KS market.

HomeBrown to the BackKansas › Stafford County
No Reason GivenUnder Two PercentThe Million Dollar WallThe Merit Answer$1.1 Trillion
21%of Latino owners get the full amount requested
40%of white owners get the full amount requested

The market this county sits in

The Census places Stafford County in the Great Bend, KS commuting zone — the customers, suppliers and lenders reachable from here are that whole area, not the county line.

What business looks like here

Stafford County is classified farming-dependent, so the Latino-owned firms here are largely agricultural operations, processing and equipment services. Those sectors run on working capital and equipment finance, which is where a written denial matters most.

What gets reported

"Latino entrepreneurship is on the rise."

— the framing in university press releases, bank small-business marketing, chamber of commerce material and corporate supplier-diversity disclosures.

And it is true. 465,202 Latino-owned employer businesses. Up 44% between 2018 and 2023 while white-owned businesses slightly declined. Revenue up 36%. More than 55% of every net new firm in California and Florida. 72% report a positive outlook on where their business is going.

Every one of those figures is real, and every one of them measures the same thing: formation. How many businesses got started.

What our research shows

The same body of research measures something else, and that figure does not travel.

What is measuredLatino-ownedWhite-owned
Share of all US venture fundingunder 2%
Received the full amount requested21%40%
Given a reason when denied51%87%
Cited immigration enforcement as a business challenge15%5%

Formation gets a press release. Capital gets a footnote. Both come from the same survey, in the same year, of the same businesses.

Brown to the back. 465,202 firms are told they are a success story and handed under 2% of the venture capital in their own country. When they ask for money, 21% get what they asked for. When they are refused, 49% are not told why.

The answer offered is that the ventures lack merit. The next page is what the data says about that.

What actually exists

Ask for the denial in writing, every time. A written reason is the difference between a market signal and a closed door — and you are entitled to one under the Equal Credit Opportunity Act for credit applications.

Second ChanceWhy SHE Matters

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En español

Menos del 2% del capital de riesgo en Estados Unidos va a negocios latinos — mientras hay 465,202 empresas latinas con empleados, que crecieron 44% mientras las empresas de dueños blancos disminuyeron.

Cuando piden financiamiento, solo el 21% recibe la cantidad completa, frente al 40% de los dueños blancos. Y cuando les niegan el préstamo, solo al 51% le explican por qué — frente al 87%.

No es falta de mérito: cuando sí reciben capital, el monto mediano es de $6 millones, por encima de la mediana nacional, y el 84% fueron rentables en 2024.

Pida siempre la negación por escrito. Bajo la Equal Credit Opportunity Act usted tiene derecho a una razón.

Source. Stanford Graduate School of Business, Latino Entrepreneurship Initiative, State of Latino Entrepreneurship, 2023–2025 reporting years. Figures are reproduced as published. Where two groups are compared, both numbers come from the same survey instrument in the same year, so the comparison is like for like. We publish the source so the arithmetic can be checked rather than trusted.